This article is within the scope of WikiProject Automobiles, a collaborative effort to improve the coverage of automobiles on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.AutomobilesWikipedia:WikiProject AutomobilesTemplate:WikiProject AutomobilesAutomobile articles
This article is within the scope of WikiProject Brands, a collaborative effort to improve the coverage of brands on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.BrandsWikipedia:WikiProject BrandsTemplate:WikiProject BrandsBrands articles
This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
Since only two sentences of the article apply to uses outside of the automotive industry, it makes sense to rename this article Rebranding (automobile). This article deals emphasizes (poorly, as it is currently written) the marketing strategy over the actual process.
A google search turns up a lot of references to employees transitioning to a new employer while remaining at their current position. Use in the auto industry is a distant second. The term is also used in the computer industry, and presumably others, forbre-labeling products source from another company. Peter Flass (talk) 18:31, 20 October 2022 (UTC)[reply]
.jpg){kind=small}
