Super Noodles

Super Noodles is the brand name of a dehydrated instant noodle snack, made by Batchelors in the United Kingdom^[1] (previously made by Kellogg's^[2]) and sold under the McDonnells brand in Ireland. They are prepared by being placed in a pot of boiling water, adding the sachet of flavouring, and stirring. Super Noodles can also be cooked and prepared using a microwave oven.

The brand is currently owned by Premier Foods in the United Kingdom, and Boyne Valley Group in Ireland. In February 2017, Premier released Super Noodles pots. The line up has "exceeded expectation", selling over 13 million units giving Premier its "strongest growth in five years".^[3]

Flavours[edit]

The Official website does not currently list flavours, however the website StudentBeans includes a list of "the current Super Noodles you can find in the UK" as of December 2022.

These are:

Bacon
Curry
Chicken
Chow Mein
BBQ Beef
Chicken & Mushroom
Southern Fried Chicken
Chilli Chicken
Thai Sweet Chilli
Peri Peri Chicken
Thai Green Curry
BBQ Sweet Chicken
Pulled Pork
Steak Fajita
Vindaloo
Sizzling King Prawn
Mild Mexican Chilli
Peking Duck
Chipotle Chicken

^[4]

Super Noodles To Go[edit]

Super Noodles To Go is a cup noodle sister product, competing with Pot Noodle. Rather than preparing the noodles in a saucepan of boiling water, the consumer pours boiling water into the cup of noodles and stirs. Flavours include Roast Chicken, however, the flavour differs from the standard Super Noodle range.

Commercials[edit]

The convenience of the product targeted a male demographic in UK television commercials during the late 1990s. It featured the early performances of Martin Freeman, Peter Serafinowicz and Jake Wood in humorous situations reflecting British “Lad culture” of the era.^[5]

Restaurant[edit]

In October 2018, new restaurant Frankie's Toasties, opened on Portland Street in Manchester and began serving "32 fillings including Mars Bars and Super Noodles". The "Salford Super Noodle Butty" includes Super Noodles with instant chicken flavour noodles.^[6]

References[edit]

^ "(Unaccessible title)". Volume 46. CA, Communication Arts Magazine. 2004. p. 68. Retrieved 11 September 2016.
^ "Kellogg's Super Noodles: Advertising: Key to the success of Kellogg's Super Noodles". Archived from the original on 24 September 2020. Retrieved 17 January 2021. National launch of Kellogg's Super Noodles in 1979.
^ Selwood, Daniel (31 July 2018). "Premier Foods unveils Sharwood's noodle pot lineup". TheGrocer.co.uk. Retrieved 9 December 2018.
^ Kah-Pavlou, Lydia (13 December 2022). "Upgrade Your Instant Noodles and Ramen with These Hacks". Student Beans Blog.
^ "EastEnders' Max Branning was in a sexist Super Noodles advert during the 90s". Metro. 27 December 2016.
^ Heward, Emily (15 October 2018). "A restaurant selling 32 types of TOASTIE is opening in Manchester". Manchester Evening News. Retrieved 9 December 2018.

External links[edit]

Official website

[1] "(Unaccessible title)". Volume 46. CA, Communication Arts Magazine. 2004. p. 68. Retrieved 11 September 2016.

[ipa_kelloggs-2] "Kellogg's Super Noodles: Advertising: Key to the success of Kellogg's Super Noodles". Archived from the original on 24 September 2020. Retrieved 17 January 2021. National launch of Kellogg's Super Noodles in 1979.

[theg_Prem-3] Selwood, Daniel (31 July 2018). "Premier Foods unveils Sharwood's noodle pot lineup". TheGrocer.co.uk. Retrieved 9 December 2018.

[4] Kah-Pavlou, Lydia (13 December 2022). "Upgrade Your Instant Noodles and Ramen with These Hacks". Student Beans Blog.

[5] "EastEnders' Max Branning was in a sexist Super Noodles advert during the 90s". Metro. 27 December 2016.

[manc_Ares-6] Heward, Emily (15 October 2018). "A restaurant selling 32 types of TOASTIE is opening in Manchester". Manchester Evening News. Retrieved 9 December 2018.

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